Media plays a significant role in creating the awareness, and approaching the right customer at the right place and on the right time. It's not as easy as of promoting normal product, so in this case the traditional media tools would be enough to fit the need and gain the prospected customers according to pre-analysis and forecasts.
As of today, in order to advertise telecom services specifically the VAS services, you need to think deeply on how to design your ads and what exactly you are going to tell the customer. The experience we gained from direct interactive with the customers and the GSM Operators made us very focused on selecting the proper media according to different elements.
TV channels positioned the highest ranked among all media type, Video in specific is the most demanded content in addition to images and text.
As we see there is still very high demand on Satellite channels, especially for those people who were forbidden to own such media before due to dictator's regimes.
Online Media, and with the revolution invention called Social Media has break down all boarders and allow global reach of user generated content UGC, those content where distributed through Twitter, Facebook and other Social Media platforms.
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